Alex Woo – eCommerce Site

New eCommerce Design & Development

Alex Woo had commissioned us to build a totally new imagining of her famous brand that have been adorned by Hollywood stars and the normal wearer alike. Alex’s unique style and dedication to her craft was a wonderful fit as we combined our brain-trust to produce a wearer-centric based site that is about the story behind each customer purchase. Whether you’re Jessica Alba or the wife of a U.S. Marine, Alex Woo emphasizes the story behind the wearer.

Explore, shop AlexWoo.com for a piece that can speak your story!

About Alex Woo

Beautiful jewelry, quality craftsmanship using sustainable resources, and support of local talent and better business practices. Proudly based in New York, there are currently over 100 fine boutiques that carry the Alex Woo line and they many luxury leaders and charitable organizations to diversify the collection. Thank you to all the fashion and accessories editors, stylists, celebrities, fashion friendly bloggers, friends and ultimately our customers who have shown love and support through the years. We keep going because of all of you!

Classic Originality

Sleek sophistication and classic originality define our accessories. Uniquely appealing with both luxurious style and substance, Alex Woo’s designs are fashionably fresh and contemporary, yet are never eclipsed by the trend of the moment. With a signature style and edge that is unmistakable, many of the pieces can be worn every day, day or night, and make a powerful statement of individuality without compromising femininity.

Quality Craftsmanship

Handcrafted artistry, careful finishing, and thoughtful function are just part of the high standards of quality infused in all our jewelry. From the premium materials selected that are eco-friendly, each piece is of the utmost quality built upon years of a tradition of excellence. It is this dedication to quality that has earned Alex Woo continual recognition from fashion editors, stylists, and industry insiders, to celebrities and trendsetters.

Made in New York

Although each design is inspired by the beauty of locations from around the world, a vital aspect of Alex Woo jewelry design and our creative process is influenced by the vibrant diversity of New York City. Fusing the soul, pace and style of New York energy in each collection, the outcome transcends time and location. Using 100% recycled metals from American refineries and conflict-free diamonds, each piece is handmade and distributed from our own workshop. We proudly ensure both quality control and a culture that supports local talent and better business practices. It’s a viewpoint that has attracted likeminded, stylish and unique individuals to the company.